Challenge: Design task was to create a brand identity for a construction company. It needed to feel traditional, yet modern. It also had to reflect the company's core values: quality, attention to detail, professionalism, reliability, and innovation.

Results: We started with a full competitive analysis. We also deep-dived into the company's unique profile and its target audience's needs. From this, we built a complete brand identity that included:

• A logo

• A color palette

• Typography (fonts)

• Graphic elements

• Clear guidelines for using them everywhere

This new identity was applied across all customer touchpoints. This ensured a consistent look and feel, from social media icons and business cards to company uniforms, flags, and even corporate vehicles.