Challenge

Enhance brand awareness and attract new premium clients for a nail studio within a short timeframe — during a planned price increase for services.

Solution & Results

Our approach began with a strategic analysis of the brand, its positioning, and audience expectations. The goal was to create print materials that would not only inform, but reflect the studio’s values — precision, care, and premium service.

We designed refined business cards using a pastel color scheme and tactile finishes to convey the atmosphere of the studio and highlight its attention to detail. To support brand presence and reinforce its premium positioning, we also developed a branded door sign — a subtle yet effective element that works as both a visual anchor and a point of first contact.

The outcome: a cohesive set of brand assets that resonated with the target audience, supported the updated pricing strategy, and successfully contributed to increased visibility and customer interest.