Challenge

We needed to modernize Flow Pilates USA's visual identity and strengthen their social media presence. The task was to create a fresh, contemporary brand image while maintaining recognition, and establish a cohesive Instagram strategy that reflects the studio's premium positioning and wellness philosophy.

Results

Developed a refined brand identity with an updated logo and color palette that captures the fluidity and elegance of Pilates practice. Created a comprehensive social media management strategy for Instagram that enhanced audience engagement and community building. Implemented consistent visual storytelling that showcases the studio's unique approach to movement and wellness, resulting in increased brand awareness and client connection.